Intuit Labs, a division of Intuit, the accounting and payroll software developer, follows a "Design for Delight (D4D) " development philosophy, which states that products should delight customers by providing experiences that exceed expectations. Which new product development approach is Intuit using?

Options:

A. Team based new product development

B. Customer centered new product development

C. Crowdsoursing

D. Systematic new product development

E. New Market Strategy.

Answer:

B. Customer centered new product development.

Explanation: Customer centered new product development is a product development concept which is focuses more on the satisfaction of the needs of the customer. This type of product development strategy ensures that the needs of the customers, some times research or surveys or questionaires are used to first determined the needs of the target market or target customers before finally designing the product.