Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. In this situation, these three attributes are called:

a. evaluative sets

b. formative criteria

c. evaluative criteria

d. alternative evaluation

e. attribute sets

c. evaluative criteria

Explanation:

Evaluative criteria are when a consumer chooses a different product because of factors like value, cost, and functionality from the one they initially had in mind.

It could take a little while for certain consumers to study and explore different goods before they purchase.

While some, just before they purchase, can make the decision automatically.