If your company has a lot of competitors, what does that do to your demand?

A. Makes it less elastic

B. Makes it more elastic

C. Makes it less need-based

D. Makes it more need-based

The best answer is C. If your company has a lot of competitors, it makes the company less need-based. Having a lot competitors would mean consumers have many choices to choose from. The consumers view on the products or services offered a a need will decrease. Also having a lot of competitors will make the consumers think that the products is easily accessible.