Why do you think that india was an attractive market for jcb? historically, jcb entered foreign markets through exports. why do you think jcb generally favored exports? in india, jcb decided to enter via a joint venture. what was the articulated rationale for this? in what other ways might the joint venture strategy have benefited jcb? what were the risks associated with the joint venture strategy? how did jcb deal with these risks? what are the benefits to jcb of localizing significant production in india? what are the disadvantages? do the benefits outweigh the disadvantages?

Question

Destinee Maldonado

Business

15 August, 00:12

Why do you think that india was an attractive market for jcb? historically, jcb entered foreign markets through exports. why do you think jcb generally favored exports? in india, jcb decided to enter via a joint venture. what was the articulated rationale for this? in what other ways might the joint venture strategy have benefited jcb? what were the risks associated with the joint venture strategy? how did jcb deal with these risks? what are the benefits to jcb of localizing significant production in india? what are the disadvantages? do the benefits outweigh the disadvantages?

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Cason Chavez · Answer 1

India was an attractive market for JCB since the country is a developing country which has numerous infrastructure projects. This is the kind of economy that is included in the target market of JCB which is a producer of construction equipment. They also ventured partnership with India making them a producer of their products.