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1 December, 01:11

Personal selling is more important than advertising and sales promotion if the products being sold:

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  1. 1 December, 01:35
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    The answer is "technically complex". Personal selling will be more important and efficient rather than advertising and sales promotion if the product is technically complex. A technically complex product requires further explanation and demonstration for its function to be fully understand by the buyer. Sales promotion and advertising may lead to wrong ideas and mishandling.
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