Proctor & Gamble is entering a new market and determines that the country has a high illiteracy rate. Given this information, which medium should P&G avoid using for its advertising campaign?

Media

Explanation:

P&G should mostly avoid media for its campaign advertisement.

Since most people can not read, it will be cost ineffective to adopt the reading media in getting through to the target market.

The best medium to gain market traction and increase their share of the market is to embark on one to one campaign using field agents.

The language of communication between the P&G field agents and the target customers should be simple and aligned to that of the region.