KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

Question

Greta Cox

Business

1 September, 20:54

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

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Answers (1)

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Mcgrath · Answer 1

The answer is: One size doesn't fit all.

Explanation:

KFC's customers in China are very different than american customers and are used to eating completely different foods. Consumer tastes, preferences, personal interests, even religious beliefs can vary a lot form one country to another. If a company plans to sell its products to a different "audience" it must first get to know who that audience is and what it is used to buy.

This strategy is about adding some local flavor to your menu. In this specific example, in order for KFC to be successful in selling its meals in China it must at least offer some variety of Chinese food along with its traditional American meals. That makes the company more familiar for Chinese customers.