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29 June, 05:11

Select the correct answers. Which strategy would be most suitable for a company at the maturity stage of its product life cycle? A. discontinue the product B. work on developing awareness about the product C. develop an aggressive advertising campaign D. introduce line extensions E. decrease the product price

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  1. 29 June, 05:23
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    E decrease the product price

    Explanation:

    Maturity stage of the product is the stage where the product has already saturated in the market and sales begin to peak and slow down. Many companies will want to maintain this stage when it peaks but when the decline starts showing up it is a great challenge for them due to competition that cuts in from other companies. so companies at maturity stage would want to adopt the method of decreasing the price of the product in order to fight off competition.
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