By offering a free dog biscuit with each cup of coffee, the Coffee Collective entices customers to visit its shop during the pet adoption event. This represents what type of promotion?

Multiple Choice

a. Advertising

b. Sales promotion

c. Personal selling

d. Publicity

e. Mass selling

b. Sales promotion

Explanation:

Sale promotions are activities that a company engages in to persuade a potential customer to buy its products. Sale promotions are short-term tactics to boost sales. Although a business may get long-term customers through sales promotions, there are designed to entice new customers in the short-run.

Sales promotions encourage customers to switch brands or try out a different product. They are ideal when introducing new products in the market. Howerver, they are costly, and sometimes have a short term effect on sales.

This case uses a free sample technique (free dog biscuits) as the promotion method. Other ways of conducting sales promotions include discount vouchers, free money coupons, and competitions.