E. You are the marketing manager for a U. S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?

Question

Madelynn Zhang

Business

17 January, 09:46

E. You are the marketing manager for a U. S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?

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Ishaan Kidd · Answer 1

Advertising itself should be carried out toward the target market, that should always be the main plan.

The Brazilian markets differs in areas like culture, race, climate etc, as against that of The United States market, they also might have their preferences in a different way. for this, there should always be a different advertising system plan for Brazil

Explanation:

Solution

Advertising should always be done keeping in mind the target market.

The Brazilian market is different totally in terms of ethnicity, race, culture, likes, dislikes, preferences, climate, mindsets as compares to US market. they might not like what The United States market would like so there should be a difference in advertising plan for Brazil.