The Slippery Soap Company tries to appeal to everyone and assumes that all buyers have similar needs and wants when it comes to their bath soaps. Because everyone is a potential consumer of its product, which approach might this company take to marketing? a. the concentration approachb. the capital-market approachc. the multisegment approachd. the demographic approache. the total-market approach

Question

Rapunzel

Business

17 July, 22:20

The Slippery Soap Company tries to appeal to everyone and assumes that all buyers have similar needs and wants when it comes to their bath soaps. Because everyone is a potential consumer of its product, which approach might this company take to marketing? a. the concentration approachb. the capital-market approachc. the multisegment approachd. the demographic approache. the total-market approach

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Dale Hebert · Answer 1

the multisegment approach

Explanation:

Multisegment approach is a marketing strategy that involves sale of a single product a cross different segments, the assumption is that users across segments have similar use for the product.

This method is also called differentiated marketing because different advertisements will need to be created targeting different segments to promote the same product.

Slippery Soap Company is trying to appeal to everyone and assumes that all buyers have similar needs and wants when it comes to their bath soaps. So they will need to use multisegment approach to reach everyone that will be interested in their product.