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9 July, 17:41

Which consumer influence is represented by the action of buying an item to conserve resources?

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  1. 9 July, 17:45
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    Price

    A common example of this is during times when a store goes on Sale or offers "good" deals or bargains (e. g. buy one take one, or buy two and get the third piece at a lower price). Even if the consumer is not in need of the item (s), the thought of being able to conserve or save money by buying item (s) on sale or from bargains (compared to when such items are not on sale), drives the consumer to purchase the said item (s).
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