Which of the following statements about marketing information systems (MIS) is correct? A. Marketing information systems provide information only to a company's internal users. B. An MIS is focused on internal data and ignores the marketing environment. C. An MIS begins and ends with information collectors. D. A good MIS gives managers all the information they ask for. E. A good MIS must balance what users would like to have against what they really need and what is feasible to offer.

Question

Chelsea Kent

Business

7 June, 02:31

Which of the following statements about marketing information systems (MIS) is correct? A. Marketing information systems provide information only to a company's internal users. B. An MIS is focused on internal data and ignores the marketing environment. C. An MIS begins and ends with information collectors. D. A good MIS gives managers all the information they ask for. E. A good MIS must balance what users would like to have against what they really need and what is feasible to offer.

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Answers (2)

Know the Answer?

Chum · Answer 1

The correct answer is letter "E": A good MIS must balance what users would like to have against what they really need and what is feasible to offer.

Explanation:

A Marketing Information System or MIS implies collecting information, storing it, and analyzing the data to provide managers insight into the products requested by consumers. Those requests are studied to find out what consumers really need and push companies to look for sources available to offer customers a product or service that will fulfill their needs and wants the most.

Cora Osborn · Answer 2

A good MIS must balance what users would like to have against what they really need and what is feasible to offer.

Explanation:

Management Information Systems (MIS) is an information system used for decision-making in an organisation. It is used to test people, processes, and technology with the aim of increasing value and profit of the business.

There needs to be a balance of what users really need to have access to and what is feasible. The system should be cost effective providing only the necessary tools to users.