Aura Home Furnishings recently switched from a geographical to a marketing channel structure with different sales teams, each serving specific retail channels with different needs: big box stores, department stores, and the Aura Store within Amazon. In this example, Aura uses which type of sales organization structure? a. product

b. market size

c. customer

d. profit-based

e. geographic

Answer: (C) Customer

Explanation:

The customer organization structure is one of the type of structure that describe about the department of the sales used for designing the product model approach.

The customer organization structure basically handle all the customer sales related operation and also manage the geographical approach of the sales model.

They are responsible for all the distribution and the sales of the products and the services in an organization.

Therefore, Option (C) is correct.