A company is facing declining sales in its breakfast cereal product line. there are several kinds of breakfast cereals available to consumers and the company's marketing team is determining how to deliver a differentiation strategy.

First what is the product (fun) aimed at children the "mom I want this" or healthy the "I want this for my kid" after you know your market advertise for such ... for example the healthy kind should be promoting whole grain and less sugar but taste great ... that should drove up sales