Ask Question
9 August, 19:01

Leonard has used and liked Colgate toothpaste for years, so when the company introduced colgate mouthwash, he bought one immediately. This is an example of:

+5
Answers (1)
  1. 9 August, 19:24
    0
    Th answer is: Customer fidelization or loyalty

    Explanation:

    This happens when a customer is willing to buy or use a product or a service from an specific brand over and over again. It usually results from a very positive customer experience and satisfaction. The customer values heavily the experience of buying and using certain brand.

    This is like the Holy Grail of marketing and consumer satisfaction. Every brand's goal is to have the most loyal customers as possible.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Leonard has used and liked Colgate toothpaste for years, so when the company introduced colgate mouthwash, he bought one immediately. This ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers