If the owners of Six Flags over Texas want to know where the amusement park's patrons are coming from, they could send an employee out to collect the state names from the license plates of cars parked in the Six Flags' parking lot. This is an example of the observational method of gathering marketing research.
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Home » Business » True or false: If the owners of Six Flags over Texas want to know where the amusement park's patrons are coming from, they could send an employee out to collect the state names from the license plates of cars parked in the Six Flags' parking lot.