Which group would advertisers want to target and with what type of advertisement immediately before a holiday, as opposed to during a non-holiday time? A. Present a visually appealing advertisement to consumers with high knowledge about the product and high motivation to buy the product. B. Present an advertisement listing the product’s relative advantages to consumers with high knowledge about the product and high motivation to buy the product. C. Present a visually appealing advertisement to consumers with low knowledge about the product and low motivation to buy the product. D. Present an advertisement listing the product’s relative advantages to consumers with low knowledge about the product and low motivation to buy the product.
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