Ford conducted research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics.

The R&D completed could then be characterized as:

a. fact finding.

b. development and implementation.

c. basic research.

d. applied research.

Question

Aryan Mayer

Business

20 June, 19:54

Ford conducted research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics.

The R&D completed could then be characterized as:

a. fact finding.

b. development and implementation.

c. basic research.

d. applied research.

+2

Answers (1)

Know the Answer?

Roy Harris · Answer 1

C. Basic Research.

Explanation:

As Ford has conducted a research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics. The R&D completed could then be characterized as basic research. Basic research is always intended to develop science and it is purely directed at exploring, enhancing and developing the already explored and existing theories/knowledge or to develop new theories as well where basic logic and aim is increasing knowledge and improving scientific research and its methodology. It is not being conducted purely for the practical purposes but to increase the knowledge concerned with the basic principles or reality.