A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift hamper to consumers who place an order before midnight. The apparel brand is making use of

A. support advertising.

B. sales promotion.

C. ambient advertising.

D. direct-response advertising.

E. publicity.

Question

Clinton

Business

5 November, 04:03

A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift hamper to consumers who place an order before midnight. The apparel brand is making use of

A. support advertising.

B. sales promotion.

C. ambient advertising.

D. direct-response advertising.

E. publicity.

+3

Answers (1)

Know the Answer?

Abbey · Answer 1

Direct-response advertising.

Explanation:

direct-response advertising is the method of advertising where the customers are urged to respond to the market throught the use of direct response mechanisms. Example of these devices are coupon to cut and mail, business card, toll free number, and hotspot to click.

When a television commercial for an apparel brand urges viewers to call its toll-free number to place an order immediately, and announces a free gift hamper to consumers who place an order before midnight. The company is using direct response advertising.