Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

Question

Raymond Zamora

Business

18 September, 04:52

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

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Answers (1)

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Triston Short · Answer 1

The options are the following:

A. Landing pages from standard ad groups.

B. Page feeds.

C. URL filtering.

D. Categories from dynamic search engines.

The correct answer is A. Landing pages from standard ad groups ...

Explanation:

AdWords dynamic ad campaigns make use of the technology used by Google to index each website on the network and understand what is the content of it. These campaigns do not work with keywords, but with the content of the web page, therefore it is very important that you have a good structure of it since to a large extent, the success of the DSA campaign will depend on it.

In this way, you can indicate in AdWords what parts of your site you want to use in your DSA campaigns so that, when a user does a search related to the content of those pages, you can attend to it with an ad where the title of the It is generated dynamically based on the search made by the user and the content of the site, leaving it up to you to define the text of the descriptive line, so you should try to make it as attractive as possible.