To reverse a downward trend in sales, Mazda introduced its MPV minivan. Mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. Mazda knew that it needed to use a market segmentation strategy to correctly target the MPV. One of the segments that Mazda targeted was automobile owners who wanted to be able to tow their boats and campers behind their minivans. Which segmentation base is implied?
a. Psychologicalb. Geographicc. Benefitd. Demographice. Product
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “To reverse a downward trend in sales, Mazda introduced its MPV minivan. Mazda positioned its van as a cross between a standard minivan and ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
Zoe buys three new lipsticks from a store at the mall. Which payment method would reduce the amount of money in her checking account?
Answers (1)
The stock of healthy eating, inc., has a beta of. 88. the risk-free rate is 3.8 percent and the market return is 9.6 percent. what is the expected return on healthy eating's stock?
Answers (1)
Quinn contracts to provide ten tons of scrap steel at $500 per ton to Rendered Materials, Inc. An unforeseen shortage of scrap steel suddenly develops, making it impossible for Quinn to fulfill the contract for less than $5,000 per ton.
Answers (1)
Decaprio Inc. produces and sells a single product. The company has provided its contribution format income statement for June.
Answers (1)
According to the CAPM, what is the expected market return given an expected return on a security of 17.2%, a stock beta of 1.6, and a risk-free interest rate of 6%?
Answers (1)
New Questions in Business
When obtaining a mortgage, in order to not be taken, paying a much higher rate than neccessary, which can easily cost well over 100,000 additional dollars over the life of the loan, the authors recommend getting a minimum of how many quotes?
Answers (1)
Amber wants to apply for a job vacancy. She calls the recruiter who advertised this vacancy to learn more about the job. The recruiter gives some background information about the positive and negative qualities of the job to Amber.
Answers (1)
What is trade discount
Answers (2)
Which country has experienced a doubling of its diabetes rate in the past 4 decades?
Answers (1)
One way that governments can improve market outcomes is to ensure that individuals are able to own and exercise control over their scarce resources.
Answers (1)