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28 July, 13:42

Which of the following utilities is not directly related to marketing

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  1. 28 July, 14:01
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    form utility

    Explanation:

    Form utility refers to how well the products or services that are provided by the company fit in to customers' current need.

    Since companies have to cater to different variety of customers with their own needs and personalities, it is impossible for companies to fulfill the form utility of all customers.

    This utility fall to the hands of the customers. Customers need to evaluate the features that offered by the products and choose wisely based on their personal needs. This is why this utility is not directly related to marketing that conducted by the company. It's completely based on personal circumstances.
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