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31 January, 20:20

The video mentions that adidas works closely with basf to develop new technologies like boost. for adidas, this relationship with basf is an example of which aspect of the marketing environment?

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  1. 31 January, 20:48
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    I believe the answer is: corporate partners

    Corporate partners refers to the entity that separated from our organzation, but involved in a cooperation with our organziation in order to achieve a common goal. Corporate partnerships allow the combination of resources that allow more than one company to improve its overall efficiency.
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