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20 May, 04:11

The Goodyear Tire Company is organized by regions: North America, Europe, Middle East and Africa, Latin America, and Asia Pacific. These divisions of Goodyear are called

A. segments.

B. strategic business units.

C. metrics.

D. portfolios.

E. marketing mixes.

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Answers (1)
  1. 20 May, 04:26
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    Answer: Segments

    Explanation: The division made by the good year tire is an example of market segments. Market segmentation is the process under which a company divides its target market into small units or part. This is done by the organisation with the intent of focusing on every target market effectively.

    In the given case, the goodyear tire company divided its target market into different continents and countries. Thus, we can conclude that the right answer is Option A.
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