When Wilson, a manufacturer of tennis racquets, sent a team of researchers, designers, and tennis pros out to visitwith 40 women tennis players of various abilities in locations from California to Florida to find out what womenplayers want in a racquet, what kind of research were they conducting?

a. Heuristic

b. Primary

c. Cohesive

d. Randome.

e. Secondary

The correct option is B: Primary research.

Explanation:

Primary research involves gathering primary data. Primary data are those information gathered for the first time for the purpose of solving a specific problem. Thus Wison and the researchers are conducting a primary research, since it involved going to get first-hand information from the women players themselves.

Primary research

Explanation:

It is a type of research, that requires acquiring new and original data from primary sources. This is known as Primary Data. As the term 'primary' implies it means first and when it is linked with research, it means an in-depth investigation of facts by the researcher himself and they have a one to one communication with the people, who know about the subject.