Mozbert is a company that manufactures and supplies wireless headsets. It started an online advertising campaign that explains the advantages and ease of using wireless headsets over wired headsets. As a mitigation plan, Beloway, a wired headset manufacturer, launched new offers and discounts to retain its customers. In the context of innovation streams, which of the following concepts does this

scenario best illustrate?

A) Design competition

B) Technological lockout

C) Technological substitution

D) Design iteration

In the context of innovation streams, design competition is the concept that the given scenario best illustrates.

Explanation:

When similar products are sold by many different companies there lies a rivalry between the companies which is called as competition. The main aim of all the business is to gain profit and market share. The development of the marketing strategy is mainly based on the competition that exists in the market for a product. The competition that exists with the design of the products refers to the design competition.

Innovations play a major role in the Design Competition. In the given scenario, the company Mozbert advertises for its wireless headsets with the ease of its usage and the difference from the wired headsets. Beloway, another wired headset manufacturer defends himself by giving some offers and discount for retaining his customers. Thus this is explains the concept called design competition, as the competition lies between the wired and wireless headsets.