According to customer lifetime value, why is it better to retain an existing customer than to acquire a new one? A. Costs are lower and profits are lower if every customer is a first-time customer. B. Costs are higher and profits are higher if every customer is a first-time customer. C. Costs and profits will remain the same regardless if a customer is a first-time customer or not. D. Costs are higher and profits are lower if every customer is a first-time customer. E. Costs are lower and profits are higher if every customer is a first-time customer.

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2 December, 16:04

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Johanna Humphrey · Answer 1

I think D because

Explanation:

if you try to get new customers you have to do advertising and give promotions than you have to spend more times so