5) An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So, the advertiser needs to direct people to a microsite to learn more about the products. The advertiser's goal is to direct as many people as possible to this information within its limited budget. Which campaign objective should the advertiser choose & why?

Question

Martin

Business

18 March, 13:45

5) An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So, the advertiser needs to direct people to a microsite to learn more about the products. The advertiser's goal is to direct as many people as possible to this information within its limited budget. Which campaign objective should the advertiser choose & why?

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Answers (1)

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Allisson Walsh · Answer 1

The advertiser should optimize the Clicks metric

Explanation:

Remember, we are told that the products are complex and require more detailed explanation than possible in the ads, so it implies improving the clicks metric (number of clicks per user) allows the advertiser to understand whether the users are interested in the ad or web page so as to adjust strategy accordingly.