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26 February, 00:54

Despite new technologies like personal MP3 players and music online, traditional radio continues to see billions of dollars in advertising money because

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  1. 26 February, 01:12
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    Answer: rigid customer base

    Explanation: The reason behind the ongoing success of radio industry is that over 90% of individuals in the world, especially in western countries, still listens to audio in their free time once or twice in a given week, thus making it an attractive platform for different business entities to advertise their products.

    Thus, because of that rigid customer base, the radio industry is still making millions.
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