What are the different ways to read the traffic channels distribution in the Marketing Mix?

Question

Aliyah

Business

19 May, 04:53

What are the different ways to read the traffic channels distribution in the Marketing Mix?

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Answers (1)

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Elliot Gonzalez · Answer 1

The marketing channel simply refers to the distribution channel, and It can be read in fours (4) different ways.

(1) Three level channel, which comprises a distribution channel of the 'The Producer, Agent, Wholesalers, The Retailer, Consumer ' distribution channel.

(2) Two Level Channel, which is made up of 'The Producer, Wholesaler, Retailer, and Consumer distribution channel.'

(3) One Distribution Channel, which consists of the %The Producer, Wholesaler, Consumer.'

(4) Zero Distribution Channel, which is made up of 'Producer, and Consumer'

Explanation:

The product type is what determines the distribution channel used. A specialized product will require a shorter distribution channel, as it is produced based on customer specification, while a non specialized product, such as a homogeneous goods, will not may not require a shorter distribution channel.