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14 July, 16:12

Which of the following product mix pricing strategies involves pricing additional/accessory products sold along with the main product? A. product bundle pricing B. by-product pricing C. exclusive product pricing D. optional product pricing E. inclusive product pricing

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  1. 14 July, 16:29
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    correct option is D i. e. optional product pricing

    Explanation:

    correct option is D i. e. optional product pricing

    it is business strategy used by company to marked income along with normal selling. Mean to say that it is strategy when company tries to sell their items on low price but give complementary product on high price.

    Let take an example of optional product pricing

    one major online store mentioned on online that on shopping more than 900 rupees, shipping charges is free, though the basic prices of the product is only 600. Therefore to avail the benefit of free delivery customer has to buy another product of 300 rupees.
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