From the Farm Fruits, a company that produces and distributes organic fruits for grocery stores, wants to market its fruits in such a way that children will beg their parents to buy them. To accomplish this, the company creates an advertising campaign that features children riding the company's mascot, an oversized fruit fly, around a farm and enjoying juicy and delicious fruit. The company also features its mascot and colorful designs on its packaging to attract children's attention in the grocery store. Which marketing function does this scenario most closely described?

Question

Cosmo

Business

20 May, 07:14

From the Farm Fruits, a company that produces and distributes organic fruits for grocery stores, wants to market its fruits in such a way that children will beg their parents to buy them. To accomplish this, the company creates an advertising campaign that features children riding the company's mascot, an oversized fruit fly, around a farm and enjoying juicy and delicious fruit. The company also features its mascot and colorful designs on its packaging to attract children's attention in the grocery store. Which marketing function does this scenario most closely described?

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Answers (1)

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Cruella · Answer 1

Selling Marketing Function

Explanation:

The selling role includes identifying consumer needs and wants and reacting through anticipated, customized communication that affects buying decisions and improves market opportunities in the future.

This is the purpose of delivering the services they want to actually provide to customers.