When Nike develops a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand, which Targeting Approach are they using? Select one: a. Niche b. Differentiated c. Mass d. Local e. Individual

Question

Maci Mcpherson

Business

29 May, 18:27

When Nike develops a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand, which Targeting Approach are they using? Select one: a. Niche b. Differentiated c. Mass d. Local e. Individual

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Answers (1)

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Sean Villa · Answer 1

b. Differentiated

Explanation:

Differentiated strategy targets different segments and is also called multisegment marketing. Usually the marketing message for each segment is different.

Nike is implementing a differentiated strategy by developing a different marketing message, pricing tactic and channel strategy for different segments of its athletic shoe brand.

Differentiated marketing strategy is aimed at setting a business's product apart from others in the market, and involves actions that produces goods and services that customers perceive as being different from other products.