Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a:

a. star

b. dog.

c. cash cow.

d. anchor.

e. question mark.

Question

Lilliana Zavala

Business

11 February, 04:31

Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a:

a. star

b. dog.

c. cash cow.

d. anchor.

e. question mark.

+2

Answers (1)

Know the Answer?

Larson · Answer 1

a. star

Explanation:

The summary of the Boston Consulting Group matrix is as follows:

1. Dogs: This relates to products with low growth or market share.

2. Question marks or Problem Child: This relates to products in high growth markets with low market share.

3. Stars: This relates to products in high growth markets with high market share.

4. Cash cows: This relates to products in low growth markets with high market share

Based on the above categorization, Fernando being thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing, and that he knows that even with its recent high rate of growth and the fact that it dominates its market, will imply that his product is a STAR