A producer of a new energy drink wants to find out if it is cost effective to license the Gold's Gym logo to display on its packaging. Two test packages for the product were developed: One package with the Gold's logo; the other does not. A sample of consumers (representing the firm's target market) is invited to select an energy drink from a display containing package without the logo along with packages for several competing brands of energy drink. A second sample of consumers is asked to select an energy drink from a display that contains the same competing brands and the package that has the Gold's Gym logo. This is an example of research using:

Question

Bo Solomon

Business

14 May, 20:20

A producer of a new energy drink wants to find out if it is cost effective to license the Gold's Gym logo to display on its packaging. Two test packages for the product were developed: One package with the Gold's logo; the other does not. A sample of consumers (representing the firm's target market) is invited to select an energy drink from a display containing package without the logo along with packages for several competing brands of energy drink. A second sample of consumers is asked to select an energy drink from a display that contains the same competing brands and the package that has the Gold's Gym logo. This is an example of research using:

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Salvador Hoffman · Answer 1

Experimentation

Explanation:

When you are carrying out an experimental research you must manipulate one or more variables in order to observed how the other variables are affected. In this case, the researcher used the packages with Gold's Gym logo as the manipulated variable. Then he observed how the consumers reacted to having that package or not.