Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:

Question

Solomon Powell

Business

20 June, 16:19

Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:

+5

Answers (1)

Know the Answer?

Jaidyn Frederick · Answer 1

The strategy is best described as the Central route persuasion

Explanation:

Central route persuasion occurs or happen when a person who is persuaded by the content of the message. This route occurs when a person or individual is persuaded by something instead of the content of the message.

In this scenario, Jessie watched an advertisement regarding a computer and that ad is stating the information regarding the computer for consumers to establish more positive opinion regarding the products. So, it is a central route persuasion.