When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of: A. Selective exposure. B. Selective perception. C. Selective retention. D. Selective learning. E. Selective reception.

Question

Melvin Jefferson

Business

28 January, 01:03

When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of: A. Selective exposure. B. Selective perception. C. Selective retention. D. Selective learning. E. Selective reception.

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Answers (1)

Know the Answer?

Orlando Kaufman · Answer 1

A. Selective exposure

Explanation:

Selective exposure -

The theory is used in the field of media and communication research.

It refers to the inclination of the human tendency to deviate towards some pre - existing thoughts rather than adapted to any contradictory thoughts or information, is referred to as selective exposure.

It is also known as confirmation bias or congeniality bias.

Hence, from the given scenario of the question,

The correct answer is A. Selective exposure.