Martin's cleaning supplies company has an idea for a cleaner that is universal and can clean any surface type. this could simplify the cleaning process for homeowners as well as janitors and other professional cleaners. the most important question this company should consider when deciding whether to develop this product, in terms of business analysis, is

Does this product contains any harm ingredients which might affect environment or customer?

Explanation:

Since options are not given I am assuming below options:

How will the product affect the firm's sales?

This is important to calculate profit and growth of the organization. But than this, environment-friendly product is the most important aspect to be considered.

Does this product contains any harm ingredients which might affect environment or customer?

This is the most important aspect while dealing with producing cleaning agents. If it going to create harm, then whether they cleans better than others, or giving increasing in firm's sales does not matter. All a user need is environment-friendly solution.

Will enough customer wants an replacement to their existing product with this product?

Yes this needs to be considered but it is not most important or has to be given the top most priority.

Can the firm afford to produce new product?

Every company will have the ability to produce new product and it also depends on the success of the product too.

Are there any use for this product to other industries?

This is least important. Anyway the product is universal, so any type of industry can use.