In the context of the competitive environment of business, unlike leading-edge firms, bleeding-edge firms offer products just as the market becomes ready to embrace them. a. True b. False

False

Explanation:

Bleeding edge firms provide products that are untested and carry a high risk. Products are unreliable and lead adopters stand the risk of making big losses in event that the product is not well received in the market

Leading edge firms on the other hand deal in products that are well tested and accepted by the market.

So the statement that - unlike leading-edge firms, bleeding-edge firms offer products just as the market becomes ready to embrace them. Is not true

Products offered by bleeding edge firms are not embraced by the market as they are untested and risky