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3 February, 06:35

Ch. 11 marketing what are the four characteristics used to classify retailers?

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  1. 3 February, 06:59
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    The basic characteristics of a retailer is its retail mix - the essentials used to satisfy its customers' needs

    Four elements of retail mix:

    1. Type of merchandise sold

    2. Variation and assortment of merchandise sold

    3. Level of customer service

    4. Price of the merchandise
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