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3 March, 22:57

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which Two Searches May Prompt The Ad? (Choose Two.)

a. WidgetCo customer support

b. Refrigerator reviews WidgetCo

c. Smart refrigerator reviews

d. Energy-efficient fridge

e. WidgetCo refrigerator installation

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  1. 3 March, 23:08
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    c. Smart refrigerator reviews

    d. Energy-efficient fridge

    Explanation:

    When optimising adverts for search engines, keywords are used. Keywords are those words that people regularly use when searching for a particular item online.

    HHA used the keyword refrigerator.

    Negative keywords are those that we do not want our adverts seen when they are used. For example HHA used WidgetCo as negative keyword. Anyone that searches WidgetCo will not get the HHA advert. This is a way to avoid paying for clicks that originated from your competitor's search. Most people that search for WidgetCo will not want to buy from HHA.
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