Kayla Smith is engaged in research that seeks to explain the inner meanings and motivations associated with customers' purchase of clothing. She records customers' words and observes their interactions as they shop. Through her observations, she develops an understanding of what motivates shoppers. Which of the following types of research is Kayla conducting? A) Quantitative research

B) Predictive analytics

C) Quasi-experimental analytics

D) Interpretive research

Question

Landyn Huff

Business

16 October, 03:09

Kayla Smith is engaged in research that seeks to explain the inner meanings and motivations associated with customers' purchase of clothing. She records customers' words and observes their interactions as they shop. Through her observations, she develops an understanding of what motivates shoppers. Which of the following types of research is Kayla conducting? A) Quantitative research

B) Predictive analytics

C) Quasi-experimental analytics

D) Interpretive research

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Answers (1)

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Master · Answer 1

D) Interpretive research

Explanation:

Based on the scenario been described in the question, we can say that, the type of research Kayla is doing known as interpretive research

Interpretive research can define as a framework and practice that is found in social science research and is invested in philosophical and methodological ways of understanding social reality or real world. It is broadly viewed as a practice that is a set of paradigms, that is been put in different theoretical frameworks.