Which of the following attributes was not cited as an important dimension of an effective measuring system for marketing?

A. Depth

B. Reliability

C. Breadth

D. Time

(b) Reliability

Explanation:

Correct word for the given statement is Reliability

Reliability is the trait which was not referred to as a significant component of a successful estimating framework for advertising. Though profundity, expansiveness, and time were significant elements of a compelling estimating framework for advertising.

How much an item is dependable is identified with 'trust', something that is hard to quantify on an individual premise.

The idea of reliability is hard to showcase and promote straightforwardly to potential clients