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6 May, 13:18

Allset Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting its rivals by offering buyers customized vehicles at a lower cost than its rivals. What basic strategic approach has Allset Motors decided upon?

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  1. 6 May, 13:20
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    Answer: Best-cost strategy

    Explanation: In simple words, best cost strategy refers to the strategy under which the organisation focuses on increasing the customer satisfaction by providing the goods at a lower price. Under this strategy the organisation increases the value for money.

    In the given case, The motor company is planning to provide customized product at a lower price than the competitors.

    Thus, from the above we can conclude that the company is using the best cost strategy.
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