Selling price $ 110,000 $ 110 100 % Variable expenses 60,000 60 55 % Contribution margin 50,000 $ 50 45 % Fixed expenses 30,000 Net operating income $ 20,000 Knowledge Check 01 Assume the company is considering a reduction in the selling price by $10 per unit and an increase in advertising budget by $5,000. This will increase sales volume by 50%. What is the net operating income after the changes?
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