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7 July, 05:36

Selling price $ 110,000 $ 110 100 % Variable expenses 60,000 60 55 % Contribution margin 50,000 $ 50 45 % Fixed expenses 30,000 Net operating income $ 20,000 Knowledge Check 01 Assume the company is considering a reduction in the selling price by $10 per unit and an increase in advertising budget by $5,000. This will increase sales volume by 50%. What is the net operating income after the changes?

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  1. 7 July, 05:57
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    Increase in income = $5,000

    Explanation:

    Giving the following information:

    Selling price $ 110,000 ($110)

    Variable expenses 60,000 ($60)

    Contribution margin 50,000 ($50)

    Fixed expenses 30,000

    Net operating income $ 20,000

    The company is considering a reduction in the selling price by $10 per unit and an increase in the advertising budget by $5,000. This will increase sales volume by 50%.

    Increase in income = unitary contribution margin * sales in units - new fixed costs

    New Income = 40 * (1000*1.5) - 35,000 = 25,000

    Increase in income = $5,000
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