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12 April, 13:45

How does newton's law apply to a company's brand? explain, citing at least one example. the bigger the brand the more force it takes to change where it stands such as let's say apple it would take a big hit to knock them down?

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  1. 12 April, 14:08
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    The person who spoke says that, if the the brand is very huge, (so also it will have a huge baggage), by this, the force that will be needed to change its positioning will be high. An example is companies like

    Unilever, P&G like to keep all the brands they have differently like Pringles and cornflakes and another example is companies like Hoover found it very hard to convince the world that they were more than vaccum cleaners as a brand.
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