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5 January, 05:56

dog food (Dog Chow). In which stage of the Product Life Cycle would the company be most likely to use free samples as a sales promotion to increase sales?

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  1. 5 January, 06:25
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    Introduction.

    Explanation:

    The introduction phase of a product life cycle refers to the moment when the product has completed its development and is ready to be placed on the market.

    This phase has as its main characteristics the low sales volume and consequently little or no profitability. Therefore it is necessary that in this early phase of the product life, the organizational efforts should be focused on marketing and promotion actions, with the intention that the customers will be attracted to know your product and from that there will be the product growth in the market and so start generating profits.
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