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28 April, 15:28

Which strategy refers to the creative approach used throughout a campaign, which should flow from the brand's positioning statement

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  1. 28 April, 15:56
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    The correct answer is: Creative strategy.

    Explanation:

    The creative strategy is the marketing plan a company sets to contribute to the achievement of its goal. Before this step, a study of the target market and customer of the company is necessary so the firm's publishers have an idea of who they are dealing with to introduce the good or service of the company in an engaging form.
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