In class, we discussed the core and the auxiliary dimensions of Crest toothpaste. We went on to think about things such as "social confidence," "safety," and "good taste." These were examples of:

a. Core features

b. Auxiliary Dimensions

c. the benefits of the augmented product

d. the "unsought" attributes of the brand

e. the brand's positioning

Question

Delilah White

Business

8 March, 18:38

In class, we discussed the core and the auxiliary dimensions of Crest toothpaste. We went on to think about things such as "social confidence," "safety," and "good taste." These were examples of:

a. Core features

b. Auxiliary Dimensions

c. the benefits of the augmented product

d. the "unsought" attributes of the brand

e. the brand's positioning

+5

Answers (1)

Know the Answer?

Bernard Cook · Answer 1

C) the benefits of the augmented product

Explanation:

An augmented product not only satisfies its customers' needs, but it also provides additional features and services that distinguish it from its competition. When a product is augmented, it doesn't change as a product, e. g. Crest is still a toothpaste, instead it adds more benefits and value, e. g. good taste, etc.

Usually augmented products are perceived as higher value products by its customers and many times that will lead to a price increase.